Published on 11th January as a Guest Article for Indian Television To read the article as feature on Indian Television, please click the link below. https://indiantelevision.com/mam/marketing/mam/guest-article-tips-to-recover-a-brand-from-an-unexpected-crisis- Brand crisis management is a critical business necessity and must ideally [...]
Published on 7th January in The Financial Express To read the article as feature on The Financial Express, please click the link below. https://www.financialexpress.com/brandwagon/5-initiatives-for-the-development-of-an-integrated-brand-communication-campaign/2939619/ We live in a massively over-communicated world. Industry figures state that a person [...]
Quoted on the 23rd of November 2022 in Outlook India To read the article as featured on the Outlook India website click the link below. https://www.outlookindia.com/business-spotlight/is-your-brand-losing-its-sheen-time-to-reconnect-and-build-trust-news-239521 Getting your dream job should be a moment to cherish. [...]
Quoted on the 15th of November 2022 in News18 Media To read the complete article on the News18 Website, click below. https://www.news18.com/news/tech/why-are-twitter-meta-disney-amazon-on-a-layoff-spree-what-the-future-holds-experts-weigh-in-6384661.html
Quoted on the 23rd of November 2022 in Outlook India To read the article as featured on the Outlook India website click the link below. https://www.outlookindia.com/business-spotlight/is-your-brand-losing-its-sheen-time-to-reconnect-and-build-trust-news-239521 Getting your dream job should be a moment to cherish. [...]
Quoted in the September 2022 edition of The Economic Times.
Published on the 8th of October, 2022 in the Euro Global Post The Byju’s brand reminds me of a person who is organising a huge party and sends out beautiful invitations. In Byju’s case, the invitations [...]
Published in the December 2022 edition of Money Wise Magazine.
Published in the January 2022 edition of Moneywise Magazine.
